College Case Studies
A collection of marketing case studies and strategic projects developed through my involvement in the American Marketing Association (AMA), team collaborations, and international studies. This includes in-depth market research, branding strategies, and campaign solutions for brands like The Wall Street Journal and Starbucks. Additionally, my time studying food marketing in Ireland provided a global perspective on consumer behavior, industry trends, and innovative marketing approaches within the food and beverage sector. Through presentations, data-driven insights, and creative problem-solving, these projects highlight my ability to develop impactful marketing strategies across industries and cultures.
WSJ
As a member of Florida Atlantic University's American Marketing Association (AMA) chapter, I collaborated on a project for The Wall Street Journal aimed at increasing brand awareness among Generation Z, particularly college students. Our team conducted comprehensive market research and developed innovative marketing strategies tailored to this demographic. Our efforts led to FAU being recognized as a semifinalist in the AMA International Collegiate Conference, achieving the highest placement among Florida universities. Additionally, we presented our findings at the FAU OURI Undergraduate Research Symposium, where we secured 1st place in the classroom research category and received the Dr. Eric H. Shaw Award.
As part of the American Marketing Association – Florida Atlantic University (AMA FAU) team, we were recognized as semifinalists in the national AMA Case Competition, competing against top schools across the country. I also participated in the onsite “Perfect Pitch” business competition at the AMA Intercollegiate Conference, where my teammates and I were among the finalists out of over 350 students. Additionally, our team presented research at the FAU OURI Undergraduate Research Symposium, earning 1st place, and at the 2023 Florida Undergraduate Research Conference at St. Thomas University.
Starbucks
As part of a team of four, we operated as our own marketing agency to develop an advertising campaign for Starbucks Cold & Crafted on Tap, competing against other student-led agencies in our class and securing 2nd place. Our campaign emphasized inclusivity, equality, and self-expression while showcasing the product’s customization options, flavor, and quality. Through extensive primary research, focus groups, SWOT analysis, and secondary research, we crafted a data-driven strategy to attract and retain loyal customers. Our content creation and social media advertising plan aimed to authentically connect with consumers and position the product as a go-to choice for personalized, high-quality coffee.
Farm to Fork
Dublin, Ireland
As part of a three-week summer study abroad program in Ireland, I explored the food and beverage industry through the Farm to Fork tour. Visiting iconic brands like Baileys, Jameson, and Guinness, as well as local marketing agencies and food corporations, I gained firsthand insight into diverse marketing strategies. Through site visits, industry discussions, and research, I analyzed how these brands position themselves in the global market, adapt to consumer trends, and leverage storytelling in their branding. This experience deepened my understanding of international marketing and the intersection of tradition, innovation, and consumer engagement.